Timeless was born from the desire to share a different point of view; to illustrate a road map and to trigger the thinking process towards the creation of valuable, sustainable and innovative design businesses.
Good design might boost sales, but Business Design builds culture, and that is what Timeless is about: creating, preserving, and innovating businesses through design.
This book records the journey of how the author researched and developed a new Business Design framework. Covering topics like The power of Play, The Beauty of Sustainable Failure, and The Dark Side of Design, this book will act as an invaluable resource to designers, creatives and entrepreneurs alike.
With practical tools and a hands-on approach, the author offers a fresh new look at how to build design-driven businesses, brands and strategies.