About the author


Gianluca Cinquepalmi is currently the founder and managing director of 1.618 Limited, a Hong Kong based strategic design and branding studio, as well as professor at Savannah College of Art and Design Hong Kong. A management engineer by training and a creative by trade, he is now devoted to educating and training companies and institutions in the ways of attaining sustainable growth.

“Most of my career has been dedicated to developing an expertise in the processes of innovation and strategical thinking; to provide sustainable competitive advantages within most industries. My approach involves utilising future-oriented design principles to increase an organisation's innovative and competitive qualities, (as well as) creating change-agents and teams capable of strengthening product branding, product development corporate identity, corporate branding and service delivery.”